A 'Crash' course in hype

I found this story while reading the Huffington Post.

While most studios consider the mailing of 12,000-15,000 screeners to be a major push, the indie distributor (of "Crash")is sending out north of 130,000 -- including the unprecedented move of including all members of the Screen Actors GuildScreen Actors Guild and the Writers Guild.

I really enjoyed this film, but I thought it may have been released too early in the year to receive Oscar attention. Perhaps this is why they are mailing out so many screeners.

Here is a review that I wrote about the film last May.