New Indiana slogan to be announced today
After months of speculation – and plenty of jokes – Indiana gets its new state slogan on Wednesday.
I don't think "Indiana, flat, fat and all that" will win.
Update: The new slogan is 'Restart Your Engines'
I don't like it. Is it implying that we were stalled and sputtering?
I don't think "Indiana, flat, fat and all that" will win.
Update: The new slogan is 'Restart Your Engines'
I don't like it. Is it implying that we were stalled and sputtering?
posted by torporindy at 4/19/2006
24 Comments:
As long as it isn't 'Wander Indiana' we will be OK.
That was a disaster; I think that al of the network comedy shows poked fun at the slogan.
That new slogan is absolutely inane.
Yeah, this one is not as lame as slogans-gone-by, but still... meh.
The implication seems to be that Indiana was stuck [in the mud? in the past?] and that My Man Mitch wants Indiana to get its ass moving [into the 21st century?] again.
bleah.
Yeah, I think it is a dig at the prior administrations, which is pretty petty thing to do in a travel slogan.
As someone who works at trying to get people to come to Indiana for something other than sports, it's just one more kick in the teeth for cultural organizations.
As a non-Indy person...I agree with you all. I don't like what it implies.
I didn't even think about that, Hugh. Ugh.
Hugh, absolutely. The entire world knows about Indiana basketball and auto racing and we're known nationally as the amateur sports capital. How many people know about our museums, the award winning Indianapolis Symphony Orchestra, the zoo, Brown County, Covered Bridges, history, and so on?
Smarty, you're an honorary Indy person.
"Flat, fat and all that" sounds pretty good compared to what they paid $90K for. I even long for the days of "Wander Indiana" .... okay, not really, but the new slogan is really terrible.
90 thousand?
They could have paid me 90 dollars to come up with something equally as lame.
$90K? For $9 (note my underbid) I'll come up with a better slogan. This one is horrible - at least "Crossroads of America" was honest. I cringed when I heard the percentage of people who liked it. Obviously none of us read your blog, topor!
"Smarty, you're an honorary Indy person."
Very, very cool!
= )
I say the best reason to "start your engines" is to drive to Toronto.
start your engines is the new slogan?
huh.
-elisabeth b.
elisabeth--it's "restart" your engines.
Too Busy, thanks for coming by. I have driven from Indpls to Toronto. It's a long drive, but worth it.
Considering the current occupant of the statehouse, I think "Change your engine" would be more in order.
"Restart your engines"? WHat the hell does that mean?
Heck, my city's motto is better. "Drive Friendly"
At least its honest.
-eb
I am not a fan of the "restart" part. I don't like what it implies at all!
It's not as if we were broken down before.
I've posted a little spoof where people can cast their votes for a slogan that at least has some meaning here in Indiana :)
http://gaylam.blogspot.com/2006/04/new-indiana-slogan.html
And I'd personally like the slogan to be NOT MY MAN!
Great blog Torpor Indy :)
Gayla
Thanks for coming by, Gayla.
Once again it seems I'm the rarity. I kinda like the new slogan. I'm not gushing over it and saying it is fantastic, but it makes sense to me.
"Restart your engines" while emblazened on pictures of people camping, or going into a muesuem, or laying in the backyard looking at the stars. Indiana as a place to relax and unwind. Indiana as a place to see and do new things.
It capitalizes on our motorsports heritage (we have far more of it than merely the Indianapolis Motor Speedway).
I think you all are looking far too deeply into the slogan.
For $90 grand though I could have come up with it. Of course I wouldn't use focus groups and test markets so that is why they're professionals.
If I wasn't so late I may have suggested. "Indiana, no not the country next to Pakistan"
You can't have "Fuck off and thank you" that's Toronto's.
Years ago, the real NUVO (Harrison Ullman's reign) held a contest to give Indianapolis a slogan. I can't remember them all, but my two favorites were:
"Indianapolis - lookit all them vowels!"
and
"Indianapolis - one more monument and we'll be all full up."
For the state, I offer a version of my favorite new bumper sticker:
Come to Indiana and you can get Mitch-slapped, too."
Ha, I like the proposed Toronto slogan, and Nancy, one cannot go wrong with "mitch-slapped".
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