Wednesday, April 19, 2006

New Indiana slogan to be announced today

After months of speculation – and plenty of jokes – Indiana gets its new state slogan on Wednesday.

I don't think "Indiana, flat, fat and all that" will win.

Update: The new slogan is 'Restart Your Engines'

I don't like it. Is it implying that we were stalled and sputtering?

24 Comments:

Blogger John B. said...

As long as it isn't 'Wander Indiana' we will be OK.

That was a disaster; I think that al of the network comedy shows poked fun at the slogan.

April 19, 2006  
Blogger Jim said...

That new slogan is absolutely inane.

April 19, 2006  
Blogger indygirl said...

Yeah, this one is not as lame as slogans-gone-by, but still... meh.

April 19, 2006  
Anonymous lawgeekgurl said...

The implication seems to be that Indiana was stuck [in the mud? in the past?] and that My Man Mitch wants Indiana to get its ass moving [into the 21st century?] again.

bleah.

April 19, 2006  
Blogger torporific said...

Yeah, I think it is a dig at the prior administrations, which is pretty petty thing to do in a travel slogan.

April 19, 2006  
Blogger Hugh said...

As someone who works at trying to get people to come to Indiana for something other than sports, it's just one more kick in the teeth for cultural organizations.

April 19, 2006  
Blogger Smartypants said...

As a non-Indy person...I agree with you all. I don't like what it implies.

April 19, 2006  
Blogger indygirl said...

I didn't even think about that, Hugh. Ugh.

April 19, 2006  
Blogger torporific said...

Hugh, absolutely. The entire world knows about Indiana basketball and auto racing and we're known nationally as the amateur sports capital. How many people know about our museums, the award winning Indianapolis Symphony Orchestra, the zoo, Brown County, Covered Bridges, history, and so on?

Smarty, you're an honorary Indy person.

April 19, 2006  
Anonymous Anonymous said...

"Flat, fat and all that" sounds pretty good compared to what they paid $90K for. I even long for the days of "Wander Indiana" .... okay, not really, but the new slogan is really terrible.

April 19, 2006  
Blogger torporific said...

90 thousand?

They could have paid me 90 dollars to come up with something equally as lame.

April 19, 2006  
Blogger lemming said...

$90K? For $9 (note my underbid) I'll come up with a better slogan. This one is horrible - at least "Crossroads of America" was honest. I cringed when I heard the percentage of people who liked it. Obviously none of us read your blog, topor!

April 19, 2006  
Blogger Smartypants said...

"Smarty, you're an honorary Indy person."

Very, very cool!

= )

April 19, 2006  
Blogger toobusyliving said...

I say the best reason to "start your engines" is to drive to Toronto.

April 19, 2006  
Anonymous Anonymous said...

start your engines is the new slogan?

huh.

-elisabeth b.

April 19, 2006  
Blogger torporific said...

elisabeth--it's "restart" your engines.

Too Busy, thanks for coming by. I have driven from Indpls to Toronto. It's a long drive, but worth it.

April 19, 2006  
Blogger John Good said...

Considering the current occupant of the statehouse, I think "Change your engine" would be more in order.

April 19, 2006  
Anonymous Anonymous said...

"Restart your engines"? WHat the hell does that mean?

Heck, my city's motto is better. "Drive Friendly"
At least its honest.
-eb

April 20, 2006  
Blogger G said...

I am not a fan of the "restart" part. I don't like what it implies at all!

It's not as if we were broken down before.

I've posted a little spoof where people can cast their votes for a slogan that at least has some meaning here in Indiana :)

http://gaylam.blogspot.com/2006/04/new-indiana-slogan.html

And I'd personally like the slogan to be NOT MY MAN!

Great blog Torpor Indy :)

Gayla

April 20, 2006  
Blogger torporific said...

Thanks for coming by, Gayla.

April 20, 2006  
Blogger Brian D. said...

Once again it seems I'm the rarity. I kinda like the new slogan. I'm not gushing over it and saying it is fantastic, but it makes sense to me.

"Restart your engines" while emblazened on pictures of people camping, or going into a muesuem, or laying in the backyard looking at the stars. Indiana as a place to relax and unwind. Indiana as a place to see and do new things.

It capitalizes on our motorsports heritage (we have far more of it than merely the Indianapolis Motor Speedway).

I think you all are looking far too deeply into the slogan.

For $90 grand though I could have come up with it. Of course I wouldn't use focus groups and test markets so that is why they're professionals.

April 20, 2006  
Blogger your judgemental aunt said...

If I wasn't so late I may have suggested. "Indiana, no not the country next to Pakistan"

You can't have "Fuck off and thank you" that's Toronto's.

April 21, 2006  
Anonymous Nancy said...

Years ago, the real NUVO (Harrison Ullman's reign) held a contest to give Indianapolis a slogan. I can't remember them all, but my two favorites were:
"Indianapolis - lookit all them vowels!"
and
"Indianapolis - one more monument and we'll be all full up."

For the state, I offer a version of my favorite new bumper sticker:
Come to Indiana and you can get Mitch-slapped, too."

April 23, 2006  
Blogger torporific said...

Ha, I like the proposed Toronto slogan, and Nancy, one cannot go wrong with "mitch-slapped".

April 24, 2006  

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